The German Maximizing Tendency Scale. Translation, Validation and Relationship with Behavioral Measures from German Consumers
- In this paper, German translations of the Maximizing Tendency Scale (MTS-7, Dalal et al., 2015) and the Alternative Search Scale of the Maximization Inventory (MI-AS, Turner et al., 2012) were tested for their internal consistency and validity. With a student sample of 99 and a population sample of 348, the scales’ psychometric properties measuring maximizing following the two-component maximizing model are shown. Further, a hypothetical information search task and a meaningful choice task (with real-world consequences for the participants) were utilized to investigate the relationship between maximizing and consumer behavior. The translated scales show good psychometric properties, while the behavioral measures showed no linear relationship with maximizing tendencies. Future research should further investigate behavioral differences between maximizing and satisficing consumers.
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| Author: | Timo KienzlerORCiD |
|---|---|
| URN: | urn:nbn:de:bsz:951-opus-5130 |
| DOI: | https://doi.org/10.60846/m3b8-a248 |
| ISSN: | 1847-0408 |
| Parent Title (English): | Interdisciplinary Management Research |
| Series (Serial Number): | Interdisciplinary management research (XVIII) |
| Place of publication: | Croatia |
| Editor: | Aleksandar Erceg, Željko Požega |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2022 |
| Creating Corporation: | Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek |
| Release Date: | 2025/02/24 |
| Tag: | consumer behavior; consumer psychology; decision-making; maximizing tendency |
| Volume: | 18 |
| Page Number: | 17 |
| First Page: | 507 |
| Last Page: | 523 |
| DDC classes: | 600 Technik, Medizin, angewandte Wissenschaften / 650 Management |
| Classification of Pforzheim University: | Teilbibliothek Technik, Recht und Wirtschaft / Wirtschaftswissenschaften |
| Licence (German): |  Creative Commons - CC BY - Namensnennung 4.0 International |
