TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Kienzler, Timo
ED  - Erceg, Aleksandar
ED  - Požega, Željko
T1  - The German Maximizing Tendency Scale. Translation, Validation and Relationship with Behavioral Measures from German Consumers
T2  - Interdisciplinary Management Research
N2  - In this paper, German translations of the Maximizing Tendency Scale (MTS-7, Dalal et al., 2015) and the Alternative Search Scale of the Maximization Inventory (MI-AS, Turner et al., 2012) were tested for their internal consistency and validity. With a student sample of 99 and a population sample of 348, the scales’ psychometric properties measuring maximizing following the two-component maximizing model are shown. Further, a hypothetical information search task and a meaningful choice task (with real-world consequences for the participants) were utilized to investigate the relationship between maximizing and consumer behavior. The translated scales show good psychometric properties, while the behavioral measures showed no linear relationship with maximizing tendencies. Future research should further investigate behavioral differences between maximizing and satisficing consumers.
T3  - Interdisciplinary management research - XVIII 
KW  - maximizing tendency
KW  - consumer behavior
KW  - decision-making
KW  - consumer psychology
Y1  - 2022
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:951-opus-5130
SN  - 1847-0408
SS  - 1847-0408
U6  - https://doi.org/10.60846/m3b8-a248
DO  - https://doi.org/10.60846/m3b8-a248
VL  - 18
SP  - 507
EP  - 523
S1  - 17
CY  - Croatia
ER  -